Continuing its distinguished scientific activity and as part of Global Entrepreneurship Week, the Ibn Sina Hall at the College of Science hosted the second scientific workshop, titled "Marketing Tools and Techniques in the Age of Artificial Intelligence," on Tuesday, February 10, 2026.

The workshop was moderated by Assistant Professor Dr. Yousri Saadoun Rashid, who opened the session by emphasizing the importance of keeping pace with technological advancements in the job market and entrepreneurship.

The workshop featured a presentation by Mr. Abdullah Arkan Hardan, who provided a detailed overview of the latest digital technologies used in marketing. He discussed how to utilize artificial intelligence (AI) tools for data analysis, audience targeting, and building successful marketing strategies for entrepreneurial projects. He also covered the application of AI algorithms in big data analysis to understand consumer behavior, tools for creating and tailoring marketing content to target audiences, and strategies for increasing sales and reaching the public with minimal costs and maximum efficiency.